Print, Web & Direct Marketing Solutions From the River Cities' Reader

The 2012 Spring Guide & Family Fun Guide

2012-01-23T11:53:00.001-06:00

The Reader's Quarterly Guides are the must-have-and-keep-it-around reference for things to do, places to go and people to see in the Quad Cities region. Over 1200 events from live music and theater to museums and health classes to sports and lectures to art exhibits and festivals in an easy to read, organized compendium, covering March, April and May. Click here to see our distribution list.

The Reader's Kids’ Calendar is HUGE, so packed that we've created a special Family Fun Guide inside the Reader Spring Guide to showcase all the great things for kids and families to do in the Quad Cities this spring. We're pleased to partner with WQAD and Terry Swails to help promote this special section of the Spring Guide.

Questions? Contact Jason Farrell at (563) 324-0049 or sales@rcreader.com

Click here to download a printable PDF of this post.

3 Great Issues, 3 Great Prices!

2012-01-23T11:53:00.000-06:00

Your restaurant listing is complimentary in print & online at QuadCitiesDiningGuide.com
All display advertisers receive a FREE highlighted listing in print and online.

Questions? Contact Jason Farrell at (563) 324-0049 or at sales@rcreader.com

Click here to download a printable PDF of this post

Winter Savings and Specials!

2012-01-11T17:13:00.000-06:00

This winter, get the most for your marketing dollar with the River Cities' Reader! We're offering the following specials to bring your business into the spotlight this season:

• FREE COLOR with 2 or more issues
• 10% OFF Dining/Beer Guides with 4 or more issues
• FREE AD or double size of one ad with 6 issues
• Up to 47% discount with 6 issue schedule!

Text Club Marketing: A Great Way To Grow Your Business

2012-01-10T12:42:00.004-06:00

Click here to download PDF

Next to word-of-mouth, Permission Marketing is the most relevant and effective advertising, with the highest ROI for advertisers.

When prospects and customers ASK to be marketed to about your business, you cut out the middle man -- which means you can grow your revenues and relationships, directly and independently.

If you could text a message this minute to 500 customers and prospects who asked to hear from you, what would you communicate to them? Do you have some excess inventory you'd sell at a bargain? Want to poll them about a new product? Remind them about an important store event?

Many local media outlets have worked hard to establish their version of Groupon-Lite, and we've heard mixed and inconclusive results so far. We don't want to be in the business of monetizing your products and services. And we're pretty sure you don't want to be in the business of giving away more value than you take in.

The age old adage says it's easiest and most profitable to grow your business with your existing customers. So, what is your "four-walls" marketing strategy? How are you communicating to, rewarding and retaining your loyal customers? Are you doing anything to grow relationships you have with your loyal customer base?

Text Club Marketing is a great way to cost-effectively grow your business from within, and once set up, a no-brainer method of fully leveraging all your existing traditional advertising to grow new leads and future customers.

Take a look at what we have to offer here by clicking the one-sheet pictured. Better yet, give us permission to call on you on by testing out this exciting new medium right now!

From your mobile phone, text the key word "QCATodayPLUS" (no caps needed) to the five digit short code (no area code needed) 96362 and you will receive a reply immediately worth $49 off your first month's service.

Or contact Jason Farrell at sales@rcreader.com or 563-324-0049. We'd love to hear how it compares to the "deal of the day" and "groupon-like" packages you may have tried.

Toppers: Three New Premium Positions Created for Print Edition of River Cities Reader

2011-03-06T22:49:00.004-06:00

We can't claim it's our idea, but we liked it immediately when we saw it.

By running one 4 page section taller than the rest of the publication, three new exciting premium advertising positions will be available beginning with the March 17, 2011 edition of the River Cities' Reader print publication.

Your 1" tall 10" wide color print ad can appear on top of the front or back page and your 1" tall x 21.5" wide color print ad can appear in the center spread -- all on high bright white thicker page stock.

See the examples below and phone or email your Reader Account Executive for pricing and weeks available moving forward.

Account Executives
Jason Farrell & Josh Patrick
sales@rcreader.com or 563-324-0049

Reach 2X as Many Uniques for $150/week*

2010-07-06T10:50:00.000-05:00

* Based on Unique Visitors Per Week Per 10,000 Page Views - Details Here.

3 Ad Sizes to Choose From at the
Reader Website

Click the image to see sample sizes and positions.

Leaderboard:
728 px x 90 px

Medium Rectangle:
300 px x 250 px

Half Page:
300 px x 600 px

Color Mode: RGB
Accepted Formats:
.jpg, .gif, .swf

$150 Per Week Per Ad Size

Only 2 Advertiser Positions Per Size Per Week

Not shown at actual size.
Click the images to see actual size.

River Cities' Reader Weekly E-blast
Advertising Opportunities

The Reader sends E-blasts to 4000 recipients every week.
Currently there are advertising opportunities for three (3) web banners within each E-blast.

Rates
Introductory monthly rate
(Minimum 4 blasts a month!)
1 Month : $200 per month
3 Months: $150 per month
6 Months: $100 per month

Contact sales@rcreader.com or call 563. 324.0049.

Not shown at actual size. Click the above image to see actual size.

Full Banner: 468 px x 60 px
Accepted Formats: .jpg, .gif (no rich format)

Click Here for the Reader Website Update archives.

RCRWebUpdate.March18

The Reader at a Glance

2010-06-27T12:45:00.002-05:00

Independently owned and operated since 1993.

Published: Alternate Thursdays
Format: Tabloid Size on Newsprint (9.84" wide x 11.0" tall in a 4-column layout)
Circulation: 21,000
Cumulative Readership: 40,000+ monthly
Distribution: Extensive rack-distribution network includes over 750 pickup locations in the Quad Cities Metro and surrounding areas.

Advertising Mediums:

Display Print Advertising
Web Advertising
Free Standing Inserts
Classified Advertising

Advertising Deadlines:

Space Reservations - Fridays by Five 13 days before Thursday Street Date
Copy for Ads Reader Creates Requiring a Proof - Monday week prior by 5pm
Camera Ready Ads - Wednesdays week prior by 5pm -
email: ads@rcreader.com

Editorial Content:

Feature-length, in-depth stories on business, politics, arts & culture
The most comprehensive calendar of the Quad Cities events
Previews and reviews of movies, regional art exhibitions, concerts, and theatre
Classifieds, Horoscopes, infamous Crossword, Ask Amy Alkon, Cartoons and more.

Editorial Deadlines:

Calendar of Events: Wed at 5pm, 7 days prior to publication
(calendar@rcreader.com)
Letters to the Editor: Wed at 5pm, 7 days prior to publication
(letters@rcreader.com)
Requests for Coverage: Wed at 5pm, one month prior to publication
(info@rcreader.com)

RCReader.com v QCTimes.com

2010-03-21T21:41:00.011-05:00

RiverCitiesReader.com Web Advertising Delivers More Reach Than QCTimes.com

Summary:
The RiverCitiesReader.com Delivers Twice As Many Unique Visitors and Over 6X Newer Visitors per 10,000 Page Views as the QCTimes.com
[Back to Web Advertising Inventory & Pricing]

Page Views Per Visitor
QCTimes page views per person = 5.7 (as of 3/21/2010)

Reader page views per person = 3.0 (as of 3/21/2010)

Unique Visitors Per 10,000 Page Views (as of 3/21/2010)
 QCT = 1754 people
RCR = 3333 people

RiverCitiesReader.com Traffic Frequency

QCTimes.com Traffic Frequency

New Visitors per 10,000 page views:  
QCT = 385 v RCR = 2,099
(QCT 1754 x 22% of Passers-By = 385
RCR 3333 x 63% of Passers-By = 2,099)

[Back to Web Advertising Inventory & Pricing]

How Local is the Visitorship to Each WebSite?
IA & IL Visitors:  QCT = 63%  RCR = 53%

http://www.quantcast.com/rcreader.com#state
http://www.quantcast.com/qctimes.com#state

Davnprt-Ri-Mlne DMA:  QCT = 38%  RCR = 35%
http://www.quantcast.com/rcreader.com#dma 
http://www.quantcast.com/qctimes.com#dma

QCTimes.com Demographics

RiverCitiesReader.com Demographics

Summary:
The RiverCitiesReader.com Delivers Twice As Many Unique Visitors and Over 6X Newer Visitors per 10,000 Page Views as the QCTimes.com

[Back to Web Advertising Inventory & Pricing]

Target: Tornado! Swails & Skilling in Pursuit of Nature's Most Deadly Storms

2010-03-01T08:24:00.015-06:00

Here's a one of a kind branding, sponsorship and advertising opportunity like no other.

Terry Swails, his wife Carolyn Wettstone, WGN Meteorologist Chicago Tom Skilling, and nationally known Extreme Weather Photographer Jim Reed will be chasing tornadoes in “tornado alley” from May 9^th to the 15th. Swails and Wettstone will provide continuous live, video, and written reports of the chase on terryswails.com. Swails and the chase will also be promoted and featured in daily reports in the Quad City Times, WQAD-TV, WGN News (Chicago), and the Chicago Tribune.
Email info@terryswails.com or call Caroyln at 309-523-9116 for more information.

Specific Coverage Includes:

Live Streaming
Video reports of chase (YouTube)
Video storm stories
Chase blog with photographs
Video interview with experts from the field
Interviews with Tom Skilling and Jim Reed

Who They Are:
Terry Swails
Swails is a television meteorologist with 33 years of experience. His forecasts have been seen in eastern Iowa, western Illinois, and southwest Wisconsin. He is a published author with two books, Superstorms: Extreme Weather in the Heart of the Heartland and Un-Natural Disasters: Iowa’s EF5 Tornado and the Historic Floods of 2008. Swails is also the owner and operator of terrryswails.com, a regional weather forecasting website. He is a regional favorite having been voted “Best Meteorologist” by numerous eastern Iowa and western Illinois newspapers for more than a decade. His weather forecasts have also been featured in the Quad City Times and local radio stations.

Carolyn Wettstone
Wettstone is a former television news anchor and award-winning investigative reporter. Her news reports have been seen in Iowa and western Illinois. She received a Regional Emmy for best morning newscast at KCCI-TV in Des Moines. She is a published author with her first book, Un-Natural Disasters: Iowa’s EF5 Tornado and the Historic Floods of 2008 winning critical praise from the Des Moines Register. Wettstone is currently a writer and documentary producer with her first feature length film, Sheltering Kevin, presented at the IMAX Theater in Davenport in 2006.

Tom Skilling
Skilling is a popular meteorologist in Chicago, Illinois. He is the weather anchor for the WGN News at Noon and WGN News at Nine. He also writes the daily weather column in the Chicago Tribune. His weather broadcasts have always featured the latest technology in computer imagery and animation techniques. He has long been hailed for his in-depth reports and striking accuracy. Millions of people tune in daily to hear his reports on superstation WGN. Skilling is a member of the American Meteorological Association and National Weather Association. He hosts annual tornado and severe weather seminars at the Fermi National Accelerator Lab (Fermilab) in Illinois. 2006 marked the 25th year of the seminar. "Skillful", as WGN colleague Bob Collins used to call him, was consulted for the movie The Weather Man.

Jim Reed
Reed is one of the world's most accomplished extreme-weather photographers, has spent two decades documenting almost every type of meteorological phenomena. He has appeared on Good Morning America, the Today Show, the 700 Club, 20/20,and numerous other TV and radio programs to discuss his work. He is the author of Hurricane Katrina: Through the Eyes of Storm Chasers, and lives in Wichita, Kansas. “Jim Reed is one of the best storm chasers in the country” says Diane Sawyer of Good Morning America. “Jim Reed captures the fury as you’ve never seen it before,” says Dan Rather of the CBS Evening News. “An expert storm chaser with amazing pictures,” says CNN America Morning.

Links to Jim Reed storm chasing

Link to Tom Skilling

Target: TORNADO

Swails and Skilling in Pursuit!

Executive Producer - Exclusive Single Presenting Sponsor

6 month sponsorship includes:

Presenting sponsor branding throughout promotion & content presentations
Permanent Presenting Sponsor branding position on Target: TORNADO landing page and all logos/icons linking to the coverage in web and daily forecast eblasts.
Stand alone 728x90 Leaderboard Web Banner advertisement on TS.Com - minimum 10K page views/month for 6 months
Stand alone 468x64 Web Banner on Daily Forecast Email Blast to nearly 4,000 subscribers. Daily email sends for 6 months. Up to 12 camera-ready ad changes (click here for demographics:http://qcadvertising.blogspot.com/2009/08/terryswails-daily-fresh-forecast.html
Logo on apparel worn by Terry during Target: Tornado Media Appearances
Personal Appearance by Terry Swails on behalf of sponsor
Presenting Sponsor branding on Target: Tornado YouTube Channel w Daily Videos on Target: Tornado Page
Sponsorship of DVD, which will be presented on TV
50 DVDs

$6,900 - Executive Producer Level

Producer Sponsorship – 3 Producer Level Sponsorships Available

6 month sponsorship includes:

Permanent Producing Sponsor (3 positions) branding position on Target: Tornado landing page and all logos/icons linking to the coverage/content in web and daily forecast eblasts
Stand alone 300x250 Medium Rectangle Web Banner advertisement on TS.Com - minimum 10K page views/month for 6 months
Stand alone 468x64 Web Banner on Daily Forecast Email Blast to nearly 4,000 subscribers. Daily email sends for 6 months. Up to 12 camera-ready ad changes (click here for demographics: http://qcadvertising.blogspot.com/2009/08/terryswails-daily-fresh-forecast.html
Personal Appearance by Terry Swails on behalf of sponsor
Producing Sponsor branding on Target: Tornado YouTube Channel w/ Daily Videos on Target: Tornado Page
20 DVDS

$4,100 - Producer Level

Associate Producer Level – 5 Associate Producer Sponsorships Available

6 month sponsorship includes:

Permanent Producing Sponsor (3 positions) text listing position on Target: Tornado landing page and daily forecast eblasts
Stand alone 728x90 Leaderboard Web Banner (1 spot) or 300x600 Half Page Web Banner (4 spots) advertisement on TS.Com - minimum 10K page views/month for 6 months
Stand alone (100x100) Web Banner on Daily Forecast Email Blast to nearly 4,000 subscribers. Daily email sends for 6 months. Up to 12 camera-ready ad changes (click here for demographics: http://qcadvertising.blogspot.com/2009/08/terryswails-daily-fresh-forecast.html
10 DVDS

$2,100 – Associate Producer Level

Email info@terryswails.com or call Caroyln at 309-523-9116 for more information.

Advertise in the Spring 2010 Dining Guide!

2010-02-26T14:46:00.015-06:00

DEADLINE TO ADVERTISE: APRIL 16th

Our Spring/Summer Dining Guide is published April 29th and is one of our most popular special sections of the year. The Quad Cities' Dining Guide is the region's authoritative resource with full listings (e.g. who has free wifi? who has 30 minute lunches?) of over 700 restaurants, in a new handy 40 page booklet format AND in the Reader's searchable online Dining Guide at rivercitiesreader.com/dining.

Because no other guide comes close, and extra copies are redistributed until the Fall guide comes out, your ad enjoys six months of exposure!

Ask about the Premium Glossy Enamel inside cover and back cover positions
Click here for our advertising rates and sizes.
Click here for our art specs

All Display Advertisers Receive these FREE Benefits:
*Bold Boxed Listing in Print Edition (see print edition below)
*Featured Status with Logo within Category at RiverCitiesReader.com
*50% savings on annual membership to the Quad Cities Convention and Visitors Bureau
View the 44 page PDF of the Fall 2009 Dining Guide here
Quad Cities' Dining Guide published by the River Cities' Reader

Deadline for space reservation is April 16, so contact your sales rep ASAP to take advantage of this special issue!
563-324-0049 OR sales@rcreader.com

Click here to watch our :60 Dining Guide cable promo on YouTube

Best of the Quad Cities - Part 1

2010-02-18T16:11:00.000-06:00

Click here to download PDF

Save With Early Deadline Feb 19th

2010-02-17T22:41:00.004-06:00

It's a Keeper.*
35% of Readers Keep Our Guides for 3+ Months
42% Keep for 3-4 Weeks

Don't Miss the 2010 Spring Guide
1500+ Event Listings for March-April-May
Thursday, March 4th - Street Date
22,000 Copies Picked Up at 750 Locations
Ad Space Deadline Friday Feb 19
* 2008 Readership Survey

Frequency Schedule Available for up to 26X per Year & 25% Savings

Several Ways to Save:

1) Reserve Your Space by this Friday & Save Add'tl 10% Off Published Rates
-- Call 563-324-0049 or sales@rcreader.com--

2) Special Frequency Discounts Available for 2, 4 & 6 Issues (& FREE 7th Ad)

3) Camera Ready and Non Profit Discounts - ask your Rep today.

What Else Is Coming Up?

PLUS: Available web advertising inventory at
RiverCitiesReader.com
Limited to 2 Advertisers Per Size
1 Week Only $150
728x90 Leaderboards
250x300 Rectangles
300x600 Half Pages
Book Your Spot Today

Lucky 7 Spring 2010 Reader Pricing

2010-02-15T12:35:00.000-06:00

Place Ads in 6 Issues, Get 7th Ad Free!

We know it's a bit early to celebrate Spring...
But there are great issues coming up, including:

2010 Spring Guide - March 4th
Yes, Spring WILL Be in the Air!
More than 1,500 things to do, see and learn.
2010 Spring BEST of the QC's - April 1st
Food & Dining, Civics & Government, Media & Recreation
2010 Spring DINING Guide - April 29th
The Region's Authority on Restaurant Listing
700+ Exhaustive Listings

Click here to download a pdf

Spring Pricing Ads Must Run Consecutively

Submissions:
Display Ad Files: ads@rcreader.com

Questions?
Contact the Reader Staff:
Phone: 563.324.0049
Fax: 563.323.3101
Email: sales@rcreader.com
532 W 3rd St, Davenport, IA 52801

2009 Fall Dining Guide

2010-02-02T14:38:00.000-06:00

Quad Cities' Dining Guide published by the River Cities' Reader

Spring Sale! Buy 6, Get 7th FREE

2010-01-27T10:09:00.004-06:00

Click here to download PDF

2010 Spring Dining Guide

2010-01-15T15:39:00.002-06:00

Click here to download PDF

The 2009 Winter Guide! Schedule your advertising by November 13th

2009-11-03T12:42:00.003-06:00

Our Gift To You - Free Color When You Buy Three or More Display Ads

2009-10-12T11:59:00.016-05:00

Our Gift to You this Holiday Season

The last quarter can be the most profitable time of the year for businesses, and everyone is looking for the best deals to guarantee their dollars are well spent.

We know businesses need to spend wisely too to make sure they turn the best profit possible. For this reason, we are offering special discounted prices this holiday season.

The Reader is an ideal place to advertise not only your tremendous wares and holiday discounts, but because we are the place to see “what’s new and what there is to do” in the QC, your special holiday events belong in the Reader too!

This holiday season, think of the Reader to get the word out about your…

– Holiday Gift Ideas! – Holiday Sales! – Black Friday Discounts! – End of the Year Clearance! – Holiday Events: – Thanksgiving! – Christmas, Chanukah, Kwanzaa! – New Year’s Eve!

Contact Stephanie Burrough or Rich Hoover at 563-324-0049 to reserve your ad space!

More Upgrades to Fall Dining Guide - Letter from Publisher

2009-09-29T12:04:00.008-05:00

More Upgrades for the Reader Dining Guide
Non Restaurant Advertiser Gets in on the Act

Greetings!
We had a tremendous response to the Spring Quad Cities’ Dining Guide—more than we expected. Local hotels, visitor centers and colleges called us asking for refills well into the Summer.
Perhaps it was the new easier more convenient booklet format.
(Click here for the PDF of the 40 page Spring Dining Guide)
Perhaps it was the region’s most exhaustive and accurate directory of restaurants—all organized by cuisine type and packed with 18 listing attributes (from vegetarian options to average entree price and all things in between).
Whatever it is, we are not complaining.
We are actually increasing the press run by 8% to 27,000 copies for the Fall Dining Guide.
And, inserted into the Reader on October 29, the new issue will have a glossy enamel cover for the first time.

As of this writing, the inside front cover, on the new glossy enamel stock, has been secured by Lifestyles Furniture. Availability remains for the back cover and inside back cover for the advertiser who prefers these premium positions and paper stock.
If you are interested in the pricing for these premium positions please contact either Stephanie Burrough or Rich Hoover, account executives at the Reader via sales@rcreader.com or 563-324-0049.
Please find above the one sheet with the display advertising sizes, pricing, specs and deadlines (or click here). Below you will find the llist of the advertisers who participated in the Spring Dining Guide. (All display advertisers get an enhanced listing in print and online).
Also, please note that all restaurant listings are available online, and searchable by name, cuisine and city at www.RiverCitiesReader.com/dining
Restaurant owners/operators please check the accuracy of your listing online and if there are changes you would like to see for this FREE service, please contact Rick Martin at rick@rcreader.com or 563-324-0049 to report updates.
Deadline for the FREE listing updates is October 16th.
Thanks for reading this far!
We hope you find the Quad Cities’ Dining Guide a useful and beneficial resource.
Sincerely,
Todd McGreevy
Publisher

The Company You Keep - Spring 2009 Dining Guide Advertisers Fields of Pizza - Antonellas Pizzeria - Twenty Sports - Nasty McGinns - Bass Street - Good2Go - Uncle Bills - Circle Tap - Osaka Moline - Hunter's Club - Isle Of Capri - Dickeys - Brady Street Chop House - Au Jus - Atlante - Symposium Cafe - Media Link - Cellar - Eleventh Street Precinct - Bier Stube - Osaka Steakhouse - Front Street Brewery - Greatest Grains - Huckleberry's - Wine Cellar - Sippis - Palmer Hills Grill - Exotic Thai - Graze - Faithful Pilot - Theos Java Club - Le Figaro - Blue Cat Brew Pub - Penguins - The Lucky Frog - Biaggi's - Dynasty Buffet - Steventon's - Dr Gyros - Blackwatch Room - Cafe Fresh - El Mariachi

Fall Dining Guide - Published 10/29/09

2009-09-09T09:33:00.008-05:00

The Quad Cities' Dining Guide is the most comprehensive list of all the restaurants in the Quad Cities. Published twice a year, the Dining Guide is available for six months at area hotels, motels, visitor centers and anywhere else that people from out of town are likely to visit. In addition to our regular 20,000 issues that are printed in our bi-weekly issue, we print an additional 6,000 for distribution at tourist spots around the QC. This is a GREAT opportunity for all area businesses that want to target out of towners, or locals with the disposable income that keep the guide around for half a year! Click here to see our rate card. Click here to view our specifications for Digital Art.

Contact Stephanie Burrough or Rich Hoover at 563-324-0049 to place your ad!

Best of the Quad Cities - Part 2

2009-08-31T11:57:00.003-05:00

We're doing things a little differently this year: we've already broken our Annual Best Of issue into 2 parts, to give our readers more of the Best of the QC, and now we're announcing our winners a little early! The winners and two runners up will be announced on RiverCitiesReader.com on September 16th! We'll still publish our Best Of issue (always one of our most popular issues), but by publishing early we'll be able to write more in-depth pieces on each winner, and we'll give the winners and runner's up a chance to thank our readers.

Not in the running for this year's Best Of? Advertise anyway! This is one of the most picked up and most shared issues all year. Advertise in the Best Of and the Fall Dining Guide (another very popular issue) and save 20% off our posted rates! Click here for our Best Of Part 2 rate card.

Contact Stephanie Burrough or Rich Hoover at 563-324-0049 to place your ad!

Terry Swails Promotional Appearance

2009-08-24T13:47:00.008-05:00

Terry Swails Live Tour!

Oct – Nov – Dec

Sat or Sun 2 Hour
In-Store Promotion
& 3 Months Web &
EBlast Marketing Plan

Terry is touring Eastern Iowa and Western Illinois this Fall to promote his website, forecasts & book.

Book a Live In-Store Appearance and Drive Traffic with a 3 Month Promotional Marketing Campaign for Your Business Today!

What Will You Do to Leverage Your In-Store Promo?
• Terry, his wife and co-author Carolyn Wettstone and their daughter Eden will meet and greet your customers
• Fans and shoppers can take photos, get autographs
• The FIRST 50 people to sign up for Terry’s Fresh Forecast Email Blast will get a FREE CH8 – TerrySwails.com Rain Gauge (you may purchase additional gauges for $2 each)
• 5 of Terry & Carolyn’s Book Un-Natural Disasters will be given away to registrants.

Here’s The Marketing & Promotion Your Business Will Get to Drive Traffic
• 50 – Rain Gauges for store visitors
• Cross Promotion Mentions & Logo on WQAD Channel 8
• Ads in 7 Daily Fresh Forecasts to 3000+ Subscribers
• 3 Months Website Banner Advertising – 24,000 pageviews
• Calendar Listings at TS.com, WQAD.com
• Logo & Promo in River Cities Reader Newspaper
• 5 complimentary copies of Un-Natural Disasters book
• Posters for In-Store Promotion
• Exclusivity in Your Town
• Email addresses of all Registrants at Your In-Store
• News Releases to local Newspapers
• Mentions on Radio Interviews w/ Terry (if available)

ALL THIS for ONLY $1750.00
Billed in 3 Installments

Call Carolyn Wettstone at 309-523-9116
or email info@terryswails.com to Reserve Your Date Today!

1st Annual Beer & Wine Guide

2009-08-17T13:35:00.002-05:00

TerrySwails Daily Fresh Forecast Subscriber Information

2009-08-17T13:17:00.017-05:00

We've gathered data on almost 20% of Terry's Fresh Daily Forecast Subscriber; that's demographic information on 580 of his loyal fans. How loyal at they? When asked about Advertiser and Brand Loyalty, 69% of subscribers checked "I am aware of and try to support TerrySwails.com advertisers when possible"!

Click on the graph images for a larger view of subscriber responses:

2009 Fall Guide - Ad Deadline August 21st

2009-07-13T11:54:00.001-05:00

The River Cities' Reader Fall Guide is a 3-month calendar that covers the who, what, when, and where of more than 1,000 events in the Quad Cities. From festivals, live music, classes, and drama, to holiday parties, lectures, sports, and attractions - our readers use it to find out what's new and what there is to do!

Pick up this year's issue on stands September 2nd. Get your ad in by August 21st. Email Rich or Stephanie to discuss advertising in this years Fall Guide.

Take advantage of up to 30% off by advertising in 3 upcoming special issues!

Annual Manual for the Arts - Ad Deadline July 24th

2009-07-13T11:52:00.000-05:00

The River Cities' Reader Third Annual Manual for the Arts features more than 250 listings covering art, theatre, music, dance and the literary arts, from places to see an art exhibit or live music to organizations that offer classed to major festivals in and around the QC.

The Annual Manual is the only publication in the Quad Cities that comprehensively lists arts venues and organizations, including street addresses, Web addresses, phone numbers and other useful information. This Manual is a resource to keep year-round, which give your ad much longer shelf life for the same rate as our bi-weekly issue.

Pick up this year's issue on stands August 5th. Get your ad in by July 24th. Email Stephanie or Rich to discuss advertising in this years Annual Manual.

Take advantage of up to 30% off by advertising in 3 upcoming special issues!

Advertise at TerrySwails.com

2009-06-29T12:12:00.004-05:00

There's a good chance that your business is weather related or weather driven. Whether you are selling cars or hosting a festival... the weather plays a big part in consumers' buying decisions. Now is your chance to make an impression on those buyers while they are researching the weather at the number one name in weather for over 20 years in the Quad Cities.
Terry Swails is the name to trust in QC Weather forecasting, and with over 65,000 page views per month (and growing!), you'll want to take advantage of advertising at this trusted website. TerrySwails.com boasts Radar, Satellite, Temperatures, Precipitation and Forecasts in 3 to 48 hour loops that are updated every 5 mins, as well as interesting weather features and national weather updates. This is a site that is always relevant. Click here to view our advertising rate card.

Not shown at actual size.
Click the images to see actual size.

Click here to learn about advertising on Terry Swails' Daily Email Forecasts!

Click here to sign up to receive Terry Swails' Daily Forecast!

Terry Swails' Daily Email Forecast Advertising

2009-06-29T12:00:00.004-05:00

Every day over 2,600 people receive Terry Swails' Daily E-Mail Forecast, and that number is growing, especially now that Terry begins handling the 6pm weather-cast Mon-Fri for for WQAD Channel 8 News beginning July 6th!

This is a great opportunity as Terry's subscribers are loyal followers and have all opted in for his Fresh Forecast and look forward to it every day. Marketing on a relevant and expected medium like this is a rarity in the world of advertising platforms!

Advertisers can purchase the entire month's worth of daily blasts (78,000 and counting) OR they may elect to purchase blasts in increments of 10,000 sends per buy. Advertising pricing is listed below.

There are only 3 positions available (top, middle, bottom) on each Daily Forecast; make sure you get the best spot and email sales@admospheres.com to become a Daily Forecast advertiser!

Click here to view the full advertising rate card.

Click here to learn about advertising on Terry Swails' Daily Email Forecasts!

Click here to sign up to receive Terry Swails' Daily Forecast!

2009 IH Mississppi Valley Blues Fest

2009-06-02T15:29:00.010-05:00

Are you serious about the Blues? We are! Want to hit 15,000+ concert goers at this year's Mississippi Valley Blues Festival in addition to our regular 42,000+ viewers in readership? Then get into our Mississippi Valley Blues Fest Guide, distributed both on the streets on June 24th at all our pick-up locations as well as at the concert over Fourth of July weekend!

Space Deadline Friday June 12th

Published Wednesday June 24th

2009 Blues Fest Display Advertising Rates

Our Spring/Summer Dining Guide format was such a hit that we're using the easier to read magazine format for the 2009 Blues Fest Guide. Click here to download a pdf of our Advertising Rate Card, which includes all the info you need to know to get your ad in the hands of up to 15 thousand Blues Fest patrons, as well as the 42 thousand plus pairs of eyes that read the Reader (We insert 20,000 into the June 24th issue of the Reader and 5,000 copies are picked up at the Blues Fest).

Email Rich or Stephanie with any questions, and to reserve your space in the Blues Fest Guide.

Staycation Guide - An Introduction

2009-05-11T10:28:00.004-05:00

Even with all the uncertainty in today’s economy, one constant remains: Summer Vacation! More and more people are staying close to home to explore the events and attractions in their own backyard. Because of this, the River Cities’ Reader is offering a special insert this year, the Staycation Guide, aimed at showing our readers that you don’t have to travel far to make this a memorable Summer! The Deadline to take part of the Staycation Guide is June 3rd.

Summer Guide 2009

2009-05-11T10:26:00.001-05:00

Our Annual Summer Guide is the go to resource for all the happenings in the Quad Cities for June, July and August. More than a thousand things to do and see are listed as this guide covers three months worth of activities and events and stays out on shelves for the duration of the season. Our Readers will be excited about the upcoming events and the arrival of Summer, and this puts them in the perfect frame of mind to see your ad!

Hurry! The Deadline to take part of the Summer Guide is May 15th. Email Calendar@rcreader.com to make sure your summertime events are listed!

Email Stephanie or Rich to advertise in our Summer Guide!

Advertise in the 2010 Spring Dining Guide!

2009-02-22T16:03:00.019-06:00

DEADLINE TO ADVERTISE: APRIL 16th

Our Spring/Summer Dining Guide is published April 29th and is one of our most popular special sections of the year. The Quad Cities' Dining Guide is the region's authoritative resource with full listings (e.g. who has free wifi? who has 30 minute lunches?) of over 700 restaurants, in a new handy 40 page booklet format AND in the Reader's searchable online Dining Guide at rivercitiesreader.com/dining.

Because no other guide comes close, and extra copies are redistributed until the Fall guide comes out, your ad enjoys six months of exposure!

Quad Cities' Dining Guide published by the River Cities' Reader

[Pricing in Brackets is the price per ad when you advertise in Spring/Summer AND Fall/Winter Dining Guides - or 25% Savings]

Since Spring makes us giddy, we're offering 25% off our regular rates when you advertise in Spring/Summer AND Fall/Winter Dining Guide.

Click and print out the pricing flyer above, circle your size/price, sign and fax to us at 563-323-3101 to reserve your space today.

All Display Advertisers Receive these FREE Benefits:
* Bold Boxed Listing in the Print Edition
* Featured Status with Logo within rivercitiesreader.com/dining.

All 3/8 Page Ad or Larger Advertisers ALSO Receive:
* Rotating Featured Listing & Logo on Front Page of RiverCitiesReader.com

$99 Featured Listing Only
Print: Your FREE Listing Pops with a bold black box.
Web: Your FREE Online Listing is Featured, with Logo w/in your Category.

Deadline for space reservation is April 16, so contact your sales rep ASAP to take advantage of this special issue!
563-324-0049 OR sales@rcreader.com

Upheaval Promotes Growth

2009-02-18T17:08:00.022-06:00

Despite the current upheaval and recession, it's a great time to do something new for your customers. We like to think our customers will grow with us, because we help them grow in ways other media cannot. And the new Reader website is a big part of everyone's growth strategy.

When it comes to accuracy and thoroughness, it does not get any more local than the River Cities' Reader. And for customers of the future, it's all about building successful organic search web pages and successful social networking campaigns.

We want to help our customers harness every tool possible to grow their word-of-mouth advertising and return on marketing investments. The more people are talking about you, the better chance you have of serving them.

Here's a few ways the Reader can help you advertise
in the Quad Cities:

Keeping Track of it All
If you can copy and paste, then you are on your way to centralizing your digital marketing resources. From ad code scheduling to your Facebook settings, and email subscriber lists to archives of your news releases. . . the Reader's new web tools can help your marketing stay more organized. Contact sales@rcreader.com or call 563.324.0049

How Can You Get Started Today For Free?

How Can You Get Started Today For Free?

2009-02-18T17:07:00.003-06:00

1) Search the Local Listings (HERE) for your business.
We have created exhaustive directories and listings for every single restaurant, nightlife spot and cultural venue for over four years now. If you have advertised in print or online with the Reader in the last six months, then you should currently be a Featured Business at the website Local Search. If you don't find yourself here, contact sales@rcreader.com immediately to secure your free listing in up to five categories.

2) Search the Reader Calendar (HERE) for your events.
If you have submitted your events calendar to the Reader 7 days or more ago, then it should be live on the site now. If you don't find it then please email calendar@rcreader.com. If you have advertised with the Reader in the past three months and want an event calendar that can be displayed at your free Local Search listing as well as any website you choose, then email sales@rcreader.com to set this up.

3) Update Your User Account Profile
Log into the Reader's new website using your existing RCReader.com user id and password. Click here if you have forgotten your password. Start a Group for your business or industry category. Get creative with posting photo albums from your product lines, special events, top staffers, news releases, linking to your other social media, and more.
Don't have an account? Cilck here to register for free.

4) Publish Your News Releases
Get your news release online immediately. All site users have free access to post unlimited news releases (subject to approval for appropriateness) in real time at the Reader's website. Your news release headline will appear on the Reader web pages for 48 hours with a hotlink to the full release. After 48 hours, your release is archived by category, searchable and displayed in your User Profile and Local Search Listings. Search the News Releases archive HERE. Need to update your news release? The Reader's content management system let's you update your news release as often as you wish. (Need help generating news releases? The Reader Social Networking bundle includes news release generation.)

Trumba Calendar Management

2009-02-18T17:06:00.004-06:00

The Reader's exhaustive free event coverage is more leveraged than ever with opportunities for key advertising impressions when user's email, subscribe or text calendar events to themselves and others.

How Can I Get Started Today for Free?

Local Search Listings Powered by SOBI2

2009-02-18T17:05:00.002-06:00

Never one to be an inch deep and mile wide, the Reader continues to host the region's most comprehensive listings for all things dining, nightlife and culture. The Reader's mission is to be the local Google for the Quad Cities. In that spirit the Reader is adding its own blend of social business networking tools and services: comprehensive listings, video logs, maps, links to menus/docs, photo gallery, audio/video upload, personalized venue calendar, user reviews/ratings, featured listing options and more. New categories include health, retail and services.

How Can You Get Started Today For Free?

Turn Key Email & Social Marketing

2009-02-18T17:04:00.009-06:00

The Reader partners with AdMospheres for its turn key email marketing at pennies per subscriber. We can white label a "capture email & content and delivery" solution for you from scratch...or help you leverage your existing email tools with integrated promotions.

Sample templates and (bottom right) user-friendly tools for managing your subscribers. (Sales Reps) Email Marketing Samples

Need help getting your Facebook, YouTube, Flickr, MySpace or Twitter account set up? The Reader team loves helping customers start and leverage these free tools that are sweeping the way new customers interact with your business.

How Can You Get Started Today For Free?

Control Your Own Rich Media

2009-02-18T17:03:00.002-06:00

Yes, the daily newspapers will help you create and display a web ad on their own website. The Reader gets you access to your own flash and/or web video ad layouts for updates on the fly. Rather not? We will handle it all for you. But if you want full control over your own digital media the Reader can help you with creating and deploying rich media campaigns from Flash Engine and Mixpo to one or one hundred websites. Click on the images below to see samples from Penguin's Comedy Club and the Quad City International Airport.

How Can You Get Started Today For Free?

Reader Distribution

2009-02-12T10:17:00.002-06:00

Click here to download PDF

Reader Goes to Bi-Weekly Print Schedule

2009-01-08T01:35:00.002-06:00

The River Cities' Reader is shifting to publishing bi-weekly. Our next print edition will be distributed on Wednesday, January 21, and a new Reader will hit the streets every two weeks after that.

It's critical to understand that bi-weekly publication of the physical Reader does not mean that we're eliminating content.

All of the features you expect will be available weekly online: an in-depth "cover story," Mike Schulz's movie and theatre reviews, feature articles on musicians and other artists, previews of upcoming events, Joe Collins' City Shorts column, John M. James' Music News column, Amy Alkon's Ask the Advice Goddess, Rob Brezsny's Free Will Astrology, Max Cannon's Red Meat, and a crossword. Those last four features will be debuting online this week.

In many cases, you'll be getting the content earlier than you would in the weekly Reader. We'll be publishing new content each day of the work week at RCReader.com, and you won't have to wait until Wednesday to learn what Mike thought about the latest movies and theatrical productions, or what's happening in Illinois politics, for instance.

Our comprehensive events calendar will still be available online, and we will be delivering it through a new tool in the coming weeks that will make it simpler to use and more useful. It will have powerful search and notification functions that it will make it easier to plan your life.

Once that is in place, we'll likely phase the calendar out of our print edition to make room for other content. We'll still highlight noteworthy events in our print edition, and our printed seasonal guides will still offer the exhaustive three-month calendars we're known for.

Other targets for improvement include our online Dining Guide and the ability to easily find related Reader content through tag-driven searches and an improved search tool.

We're also developing new features, such as a Monday-through-Friday local-news digest that will keep you up-to-date on what's happening in the Quad Cities, providing links to and commentary on what's being reported in other media outlets.

So why are we doing this? Obviously, printing and distributing a newspaper is an expensive proposition, one with increasingly diminished returns.

Beyond the hard costs of producing a physical newspaper, though, there's the opportunity cost of a weekly publication. Bluntly, like most media companies, we've held fast to print at the expense of our online product, and that's not a sustainable business model. We've remained focused on printing a newspaper every Wednesday, even as the habits and preferences of media consumers have changed. Now, our model needs to adapt to this demand.

Print is far from a dead medium, but to borrow from the legendary Ian Faith, its appeal is becoming more selective. Many of us still enjoy holding a physical newspaper or magazine, and reading a 2,000-word article can be a pleasure with paper and ink but is (and will probably always be) a chore on a computer monitor. And print is still an effective tool for us and our clients to reach our audiences.

But print can be an inefficient way to distribute certain types of information, ideas, and commentary, and it has self-evident limitations: The search function is your eyes and your memory, and the accuracy stinks for most of us.

The Web is not only a superior delivery system for some content, but it allows easy access to context (previous articles and background papers, for example) and primary materials (audio, video, and documents), and it's also a platform for instant feedback.

Our aim is to better use the newspaper for content that benefits from being in print for two weeks, and to better use the Web for content that benefits from being searchable and linked to other content. This transition gives us the opportunity to improve our online and print products.

What we're not going to do is change our identity. The River Cities' Reader remains your best Quad Cities source for thoughtful, incisive, and insightful reporting and commentary on the arts, culture, business, and politics. We've always excelled at providing perspective on our community and what's happening in it, and a new publishing schedule won't change that.

Daily Newspaper Readership Down As Rates Increase Annually

2008-11-11T11:00:00.000-06:00

Circulation of most daily newspapers has declined during the last ten years. That's bad news for circulation departments, but especially bad news for advertisers whose rates continue to increase.

Back in 2005 the Wall Street Journal predicted, "Long stuck in a slow decline, U.S. newspapers face the prospect of an accelerated drop in circulation." In October of 2008 the NY Times reported, "The long decline in newspaper circulation over the years continues to accelerate, with sales in the spring and summer falling almost 5 percent from the previous year."
Why?
According to the Journal, traditional daily papers have "undercut the print product itself, trimming staff and coverage," and have also "failed to figure out how to attract younger readers to their pages."

Fortunately, there is a proven alternative to expensive daily newspaper advertising.

For 15 years the River Cities' Reader has provided cost-effective advertising for businesses throughout the Quad Cities, with a proven track record for getting results. The Reader is the resource for what's new and happening -- and its local business and politics reporting is unmatched. This credibility in the community, combined with its easy to read format and bi-state distribution, drives store traffic and creates positive brand awareness for advertisers amongst the coveted younger, more educated, affluent and active Quad Cities consumers.
As daily newspapers' circulations decline, new audiences for their advertisers disappear.
Alt weeklies such as the Reader deliver a fiercely loyal readership that actively supports its advertisers. These consumers are wide open to trying new products and services.

Click Here for the Quad Cities' Apples to Apples
Readership & Pricing Reports

Apples 2 Apples | Quad Cities' Newspaper Readership & Pricing

2008-11-11T10:11:00.013-06:00

Check out how the Reader stacks up against the Quad Cities' daily papers, within these market reports below. In many instances the Reader has a higher % of readers (Market Index) within key demographics -- and a price per page that is as much as 1/5th less than the dailies.

• Age Demographics
• Household Incomes
• Education
• Occupations
• Complete List of 34 Categories

At the Reader, we work hard to ensure that our ads have relevant, compelling messages our readers respond to.

And it works.

67% of our readers have visited a business or purchased a service for the very first time because of an ad they saw in the Reader.*
* Based upon preliminary readership survey results 2008. Previous readership study equaled 70%.

Readership is the Key Issue

2008-11-11T10:00:00.009-06:00

"Newspaper circulation is important but readership is
the key issue," says Don Stinson, senior vice president of marketing for Gannett's newspaper division. [Publisher of USA Today]

"At the end of the day what we want to deliver to advertisers is prospects who are ready, willing and able to buy what they have to sell. Whether the person pays for the newspaper or got it from somebody else isn't particularly relevant. It's whether they read it."

From the Wall Street Journal, 2005

Apples to Apples | Complete List

2008-11-10T23:51:00.003-06:00

Complete PDF Document With All Categories

Age
Household Income
Education
Children
Occupation
Employment
Health Insurance
Elective Health Care
Hospitals
Primary Financial Institution - National
Primary Financial Institution - Locally Owned
Primary Financial Institution - Credit Union
Banking & Financing
Automotive OwnershipAutomotive Cost
Automotive Purchase Plans 1
Automotive Purchase Plans 2
Automotive Dealers 1
Automotive Dealers 2
Home Improvement 1
Home Improvement 2
Home Improvement 3
Home Improvement 4
Furniture Stores 1
Furniture Stores 2
Department Stores 1
Department Stores 2
Clothing Stores 1
Clothing Stores 2
Cell Phone & MP3 Player
Electronics & Appliance Stores
Full-Service Restaurant Visits Monthly
Full-Service Restaurant Preferences1
Full-Service Restaurant Preferences 2
Personal Fitness
Weekly Expenditure & Preferred Grocery
Salon & Spa
Outdoor Activities
Staycations
Entertainment

Apples to Apples | Home Improvement Plans (4 of 4)

2008-11-10T15:48:00.005-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.
Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Home Improvement Plans (3 of 4)

2008-11-10T15:47:00.005-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Home Improvement Plans (2 of 4)

2008-11-10T15:45:00.002-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Home Improvement Plans (1 of 4)

2008-11-10T15:43:00.002-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Full-Service Restaurant Preference (2 of 2)

2008-11-10T15:41:00.003-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Full-Service Restaurant Preference (1 of 2)

2008-11-10T15:09:00.004-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Full-Service Restaurant Visits Monthly

2008-11-10T15:07:00.002-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Automotive - Dealers (2 of 2)

2008-11-10T15:05:00.001-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Automotive - Dealers (1 of 2)

2008-11-10T15:02:00.003-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Automotive - Purchase Plans (2 of 2)

2008-11-10T15:00:00.003-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Automotive - Purchase Plans (1 of 2)

2008-11-10T14:59:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Automotive - Cost

2008-11-10T14:57:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Automotive - Ownership

2008-11-10T14:55:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Furniture Stores (2 of 2)

2008-11-10T14:53:00.000-06:00

Apples to Apples | Furniture Stores (1 of 2)

2008-11-10T14:43:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Electronics & Appliance Stores

2008-11-10T14:41:00.001-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Click here to download a pdf file.

Apples to Apples | Cell Phone & MP3 owners

2008-11-10T14:35:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Clothing Stores (2 of 2)

2008-11-10T13:43:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Clothing Stores (1 of 2)

2008-11-10T13:40:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Department Stores (2 of 2)

2008-11-10T13:38:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Department Stores (1 of 2)

2008-11-10T13:31:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Banking & Financing

2008-11-10T13:25:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Primary Financial Institution - Credit Union

2008-11-10T13:18:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Primary Financial Institution - Locally Owned

2008-11-10T13:14:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Primary Financial Institution - National

2008-11-10T13:09:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Hospitals

2008-11-10T13:04:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Elective Health Care

2008-11-10T13:02:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Employment

2008-11-10T10:37:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Children

2008-11-10T10:30:00.000-06:00

OK, I'm in! What are my options?

2008-11-07T22:00:00.037-06:00

Want to schedule a meeting or have questions?
563.324.0049 | sales@rcreader.com | classifieds@rcreader.com

Bi-Weekly Magazine Advertising
Tired of ineffective traditional newspaper ads? Or just want to extend your successful print campaign to untapped markets? Our handy tabloid format ensures your ad stands out. Our stories and community listings keep audiences reading longer and more frequently than other print mediums. At 40-75% less cost per thousand than daily newspaper advertising, the Reader has proven to be a cost effective vehicle for area businesses for over 15 years.

Display Advertising General Info & Deadlines

Print Display Advertising Rates & Publishing Calendar

(Contact us at sales@rcreader.com or 563-324-0049 for a customized advertising proposal.)

Technical Specifications for Designing Display Ads

rcreader.com Web Banner Advertising

Your brand, event or offer can be in front of over 24,000 unique site visitors and over 300,000 page views per month at the Reader's website, with weekly story updates and daily calendar updates.

Web Advertising Sections & Rates

Free-Standing Inserts
Already printing a flyer, tabloid or special supplement? Consider adding the Reader to your print run and truly stand out rather than competing with dozens of other inserts. Zip code zoning available, minimum 7,000 inserts.
Free-Standing Insert Rates, Specs & Deadlines

Classified Advertising
Whether you’re trying to hire younger and more educated talent or promoting a niche segment of your company’s service, take advantage of our cost effective line or display classified ads.

Classified Advertising Rates & Deadlines

Click here for a full copy of the Media Kit.
a 2.2 MB pdf.

Want to schedule a meeting or have questions?
Phone: 563.324.0049
Sales: sales@rcreader.com
Classifieds: classifieds@rcreader.com

Apples to Apples | Education

2008-11-07T16:48:00.006-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.
The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region.
Source: Griffin Cable Report 2008

Apples to Apples | Health Insurance

2008-11-07T16:47:00.003-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008

Apples to Apples | Complete List

2008-11-07T16:44:00.004-06:00

Apples to Apples | Occupation

2008-11-07T16:44:00.002-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008

In Great Company

2008-11-07T15:56:00.001-06:00

Just some of the advertisers who have enjoyed
results reaching the Reader’s audience:

Adler Theatre/RiverCenter
Augustana College
AT&T
Ballet Quad Cities
Bent River Brewing
Biaggi’s Ristorante Italiano
Blackhawk College
Blue Cat Brew Pub
Capitol Theatre
Children’s Therapy Center of the Quad Cities
Circa’ 21 Dinner Playhouse
Co-Op Records
Davenport Parks & Recreation
District of Rock Island
Edgerton Women’s Health Center
Exotic Thai
Family Museum
FIGGE Art Museum
The Freight House
Front Street Brewery
Greatest Grains
Hancher Auditorium (Iowa City)
Hungry Hobo
i wireless
i wireless Center
IH Mississippi Valley Credit Union
Indigo Wellness
John Deere
Jumer’s Casino & Hotel
Main at Locust Pharmacy
Mediacom
MidCoast Fine Arts
Putnam IMAX
Quad City Arts
Quad City Botanical Center
Quad Cities Convention & Vistor’s Bureau
Quad City International Airport
Quad City Symphony Orchestra
QWEST
RIBCO
River Music Experience
Rock Island Parks & Recreation
Small Wonders Photography
St. Ambrose University
THE National Bank
Two Rivers YMCA
United Way
Verizon Wireless
WQPT Public TV
The Network

Don't Take Our Word For It

2008-11-07T15:18:00.008-06:00

Tripled Attendance in Second Year

“We got the best and fastest results that we have ever gotten from print advertising after display ads were published for the 2nd Annual Polo Charity Event in the Reader, and all the responses were quality responses. With the help of the Reader, we tripled the attendance of the event in the second year. We were incredibly pleased and look forward to working with the Reader on next year’s event.”

W.K. Junker - Resource Developer
Children’s Therapy Center

They Get Their Advertisers Results.

“The Reader raises the bar for dialogue in our community. They continue to be entertaining and informative as well as provocative. And they get their advertisers results. We’ve included Reader display advertising as part of our print mix for 5 years now, and we wouldn’t continue if it weren’t getting us results.”

John DeDoncker - CEO, President
THE National Bank

The Demographics Were Ideal For Us.

“We’ve added the Reader to our marketing mix because we knew the demographics were ideal for us. The wide distribution also lets us reach people on both sides of the river in one shot. More importantly, though, we know that the people we’re reaching are the right people.”

Lori Arguello - Marketing Director
Putnam Museum

People Respond to Our Ads.

“The Reader is our primary print advertising vehicle because people respond to our ads in their publication. Also, people truly value the time they spend reading the Reader, and we believe those that read their publication are our type of customer.”

Jennie Ash - Owner
Front Street Brewery

Apples to Apples | Household Incomes

2008-11-07T13:30:00.004-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.
Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008

Apples to Apples | Ages

2008-11-07T13:10:00.005-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.
Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008

A Superior Advertising Target

2008-11-07T12:56:00.008-06:00

Who Reads Alt Weeklies?
Alternative newsweeklies have a vibrant tradition in urban centers across the U.S. and Canada. Boomers grew up with them, and today the alternative press has the same appeal for twenty-somethings. The readers of alternative newsweeklies are hardly a vanilla kind of crowd. They’re dynamic, quirky, passionate, interested and involved. They represent and help shape the attitudes and values of their unique communities.

They Work Hard
Alternative weekly readers are smart. They are more likely to have four-year college degrees and advanced degrees. So it makes sense that they have higher than average household incomes. They are more likely to be employed in professional/technical or managerial positions, and are more likely to own a business or be in an executive role. Our younger readers are the leaders of the future.

They Play Hard
Alternative weekly readers are doers. They’re active. You’ll find our readers on the ski slopes and the mountain bike trails, in the health clubs and on the dance floor. They read a lot and travel, so you’ll find them on the beach with book in hand when they need to relax. Th ey go to more concerts, go to more movies and eat out much more frequently than the average adult.

They Spend Hard
The alternative weekly reader is the superior advertising target. This is a consumption-minded audience with money to spend. When compared to the average adult, the alternative newsweekly reader will buy more houses, cars, TVs, stereos, computers, and home furnishings during the next year. They are trend setters, early adapters. They are open to technology and to change. They’re your best customers.

Taken from Alternative Weekly Network
http://www.awn.org/demographics.html

Apples to Apples | Personal Fitness

2008-11-07T08:00:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008

Apples to Apples | Weekly Expenditure & Preferred Grocery

2008-11-07T07:00:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008

Apples to Apples | Salon & Spa

2008-11-07T06:30:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008

Apples to Apples | Outdoor Activities

2008-11-07T06:00:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008

Apples to Apples | Staycations

2008-11-07T05:30:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008

Apples to Apples | Entertainment

2008-11-07T05:00:00.000-06:00

Display Advertising | Pricing Per Reader Comparisons
Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.

Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.

The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008

Year End Sale

2008-10-20T10:06:00.000-05:00

Our Holiday Gifts to You

2008-10-13T15:49:00.000-05:00

Best Of The Quad Cities - Part 2 - Ad Deadline 9/18

2008-08-26T12:40:00.002-05:00

Citibus Small Bus Branding

2007-11-05T10:05:00.000-06:00

Booklet Sized Special Issues Rate Card

2007-09-14T12:05:00.000-05:00

State of Residence

2007-08-17T16:51:00.000-05:00

Housing

2007-08-17T16:50:00.000-05:00

Annual Household Income

2007-08-17T16:48:00.000-05:00

Gender

2007-08-17T16:47:00.000-05:00

Education - Highest Level Completed

2007-08-17T13:29:00.000-05:00

Age Range

2007-08-17T13:27:00.000-05:00