Full Page Ad Pricing*
QCTimes....$6,311 ($49.50/col in x 127.5")
Dispatch.....$3,166 ($39.59/col in x 129" x 62%)
Argus..........$1,941 ($39.59/col in x 129" x 38%)
Reader........$ 693 (published 50X rate/ad)
*Based on highest frequency, lowest price, for highest circulation day, B&W, as of Nov, 2008.
Index = Index to Market, which indicates how the characteristic percentage for the selected publication compares to the characteristic percentage for the entire market. The higher the Index to Market, the greater the characteristic's concentration for that publication's readership compared to the marketplace.The following demographics and buying habit statistics are based on the results as reported by the Quad Cities' Market Survey, conducted by Griffin Media Research, 2nd Quarter 2008. The Griffin sample size is 650, representing the equivalent demographic per zip code. Nielsen data is based on 326 diaries in this region. Source: Griffin Cable Report 2008
