Mar 21, 2010

RCReader.com v QCTimes.com

RiverCitiesReader.com Web Advertising Delivers More Reach Than QCTimes.com


Summary:
The RiverCitiesReader.com Delivers Twice As Many Unique Visitors and Over 6X Newer Visitors per 10,000 Page Views as the QCTimes.com
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Page Views Per Visitor
QCTimes page views per person = 5.7 (as of 3/21/2010)


Reader page views per person = 3.0 (as of 3/21/2010)



Unique Visitors Per 10,000 Page Views (as of 3/21/2010)
QCT = 1754 people
RCR = 3333 people

RiverCitiesReader.com Traffic Frequency 



QCTimes.com Traffic Frequency


New Visitors per 10,000 page views:  

QCT = 385 v  RCR = 2,099

 (QCT 1754 x 22% of Passers-By = 385
RCR 3333 x 63% of Passers-By = 2,099)

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How Local is the Visitorship to Each WebSite?
IA & IL Visitors:  
QCT = 63%   
RCR = 53%

http://www.quantcast.com/rcreader.com#state
http://www.quantcast.com/qctimes.com#state

Davnprt-Ri-Mlne DMA:  
QCT = 38% 
RCR = 35%
http://www.quantcast.com/rcreader.com#dma

http://www.quantcast.com/qctimes.com#dma


QCTimes.com Demographics





RiverCitiesReader.com Demographics




Summary:
The RiverCitiesReader.com Delivers Twice As Many Unique Visitors and Over 6X Newer Visitors per 10,000 Page Views as the QCTimes.com

[Back to Web Advertising Inventory & Pricing]