Check out how the Reader stacks up against the Quad Cities' daily papers, within these market reports below. In many instances the Reader has a higher % of readers (Market Index) within key demographics -- and a price per page that is as much as 1/5th less than the dailies.
• Age Demographics
• Household Incomes
• Complete List of 34 Categories
At the Reader, we work hard to ensure that our ads have relevant, compelling messages our readers respond to.
And it works.
67% of our readers have visited a business or purchased a service for the very first time because of an ad they saw in the Reader.*
* Based upon preliminary readership survey results 2008. Previous readership study equaled 70%.